{"id":367976,"date":"2024-12-09T12:25:13","date_gmt":"2024-12-09T12:25:13","guid":{"rendered":"https:\/\/germany.10mag.indevmode.co.uk\/julie-verhoeven-me-and-my-hair\/"},"modified":"2024-12-09T12:25:13","modified_gmt":"2024-12-09T12:25:13","slug":"julie-verhoeven-me-and-my-hair","status":"publish","type":"post","link":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/julie-verhoeven-me-and-my-hair\/","title":{"rendered":"Julie Verhoeven: Me And My Hair"},"content":{"rendered":"
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A fried egg, a squirrel\u2019s arsehole or a closely cropped bowling green? Artist Julie Verhoeven,<\/a> 55, doesn\u2019t view her hair the same way most women do. \u201cWe\u2019re born with our faces but if you are fortunate enough to have hair, you\u2019ve got this tool to work with,\u201d she coos in her distinctive, dove-like voice. And work with it she does, viewing her locks as a canvas and an extension of her artistic practice. Every few months, she debuts a new do, one so wildly unconventional and impossible to ignore that it has also become an act of defiant affirmation. Her hair challenges all norms, of beauty, femininity and age. It dares you to engage.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Julie Verhoeven sporting the \u2018Cheer Up, It Might Never Happen\u2019 do, inspired by Wimbledon\u2019s tennis balls and bird feathers. Cut by John Vial, colour by Tracy Hayes, both long-time collaborators of Verhoeven\u00a0<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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\u201cHair is a giant thing for me. When I boil it down, all I like to draw is heads \u2013 portraits and hairdos. That\u2019s pretty much what I\u2019m about,\u201d she says. \u201cI love it because it\u2019s quite divisive, isn\u2019t it? I like the pubic hair thing and how that comes in and out of fashion, and I like hairy armpits and hairy legs and how people take such offense to it. I like the three dimensions of our heads \u2013 it\u2019s sculptural.\u201d<\/p>\n

Her personal hair odyssey was propelled by disappointment with her own looks. \u201cI really hate my face,\u201d she says plainly, \u201cso I\u2019ve got nothing to lose. The only thing I can really enjoy is my hair.\u201d That face, she says is \u201ca constant disappointment. My face is so masculine. Thank God for make-up, but obviously that has become sillier as time has gone on.\u201d\u00a0<\/span><\/p>\n

For Verhoeven, who\u2019s originally from Kent, this brutal self-critique is not a conclusion, but a starting point. It\u2019s what has supercharged her artistic practice. \u201cIt\u2019s driven me to draw something pretty, something that makes me more appealing. I make friends that way.\u201d\u00a0<\/span><\/p>\n

Verhoeven\u2019s hair took a more extreme turn around 15 years ago. She had experimented with dying it, but for the most part kept it long, \u201cbecause I wanted a boyfriend\u201d. By the time she\u2019d reached her late thirties, she was ready for something more radical. \u201cI wanted to have a good haircut.\u201d She became obsessed with Vidal Sassoon\u2019s<\/a> famed five-point cut. There was only one man who could reproduce the precision of that style: John Vial,<\/a> a Sassoon alumni and the only person the legendary Vidal trusted to cut his own hair. She\u2019d met him at Saint Martins, where Verhoeven was lecturing. Vial, who was best friends with the infamous Fashion MA course director Louise Wilson, was always in and out of the building and did the hair for the annual graduation show. \u201cWe started off semi-sensible,\u201d says Verhoeven of that first statement cut, but it quickly evolved into something more. Vial brought colour expert Tracy Hayes<\/a> onboard and soon all three were mood boarding ever more challenging ideas. \u201cWe egg each other on,\u201d she says.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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The \u2018Miss \u2018O\u2019 Nee\u2019 do, with Missoni-esque ombre stripes\u00a0<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Verhoeven is not a normal client, says Vial, and there\u2019s a sense of freedom that\u2019s inspiring and liberating for all concerned. \u201cJulie is this incredible blank canvas. She\u2019s game for anything and that\u2019s really unusual, to be able to do something that extreme. I have an incredible body of work and I would not have it with somebody else.\u201d Hayes agrees. Both she and Vial have used the experimental ideas forged with Julie for their work on shoots, campaigns and fashion shows.\u00a0<\/span><\/p>\n

On \u2018do\u2019 day they usually convene at Vial\u2019s South London house and make a day of it.\u00a0<\/span><\/p>\n

The process is arduous, taking a minimum of five hours, often more. The colour is done before the cut, which puts Hayes\u2019s technical virtuosity to the fore. First, the whole head is bleached (\u201cThat\u2019s a big job\u201d) then Hayes colours each of the sections, being careful not to let the colour bleed into itself. \u201cAnyone who knows hair knows how difficult that is,\u201d she says. Finally, Vial starts to cut. \u201cWatching John at work with those scissors. The speed! It\u2019s so skilled. There is no hesitation. He just goes straight in,\u201d says Verhoeven.\u00a0<\/span><\/p>\n

All three bring visual references: lots of parrot and feathery stuff, as well as underwater things, references to Zaha Hadid\u2019s buildings and society pictures. Hayes must also bring her entire colour spectrum. \u201cOne time I left out a shade but then we decided we needed it,\u201d she rues. \u201cWe never really know where it\u2019s going to go,\u201d says Vial, with ideas evolving on the day. \u201cI like mushing up these pop cultural references within a hairdo,\u201d says Verhoeven, who can mix Home Counties blow dries, tropical fish, birds of paradise and punk all into one do. One recent do featured an eyeball complete with frond-like lashes shaved into the top of her head. Another was inspired by the Duchess of York in her \u201980s headband era. \u201cWe did a little graduated bob at the front with a fringe, because Sarah Ferguson used to have one. A band of black hair forms a tufty headband but the back is completely shaved,\u201d says Vial. Verhoeven enjoys the perception shift of looking like a minor royal from the front and a punk princess from the back. \u201cWe tagged Sarah Ferguson but she didn\u2019t reply \u2013 obviously,\u201d says Vial with a wink.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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A manicured bowling green meets Lady Di layers for \u2018Ladies of the Bowling Green\u2019<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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The process isn\u2019t just challenging for Verhoeven. All three collaborators have their buttons pushed. One time she asked for deliberately bad highlights, which made\u00a0<\/span>Hayes \u2013 a perfectionist when it comes to colour \u2013 extremely uncomfortable. Verhoeven doesn\u2019t shy away from triggering emotions. Her more recent cuts have been inspired by high foreheads from Elizabethan times. \u201cSuddenly I\u2019m like, wow, that\u2019s what you look like. It confronts me. It makes me deal with the reality of my face now. There\u2019s no hiding.\u201d\u00a0<\/span><\/p>\n

She relishes the clippers coming out. \u201cIt feels like starting again.\u201d One of her recent favourites was the fried egg (shaved on the crown and dyed yellow) \u201cbecause it was so tactile\u201d. Did people want to touch it? \u201cNo, sadly. That was very disappointing,\u201d she says with a sigh. She\u2019s experimented with calmer colours but says \u201cit makes it a bit sad\u201d. That said, she swims every day, \u201cso the colour does fade, but I kind of like that because there\u2019s a moment when they are on full throttle and then they become more subdued.\u201d\u00a0<\/span><\/p>\n

Once a \u2018do\u2019 is finished, Vial says all three feel euphoric. \u201cWe look at each other and can\u2019t believe we\u2019ve been so silly. It just feels really naughty,\u201d says Verhoeven. Then it\u2019s time to unleash the look on the world. Other people\u2019s reactions are an important part of the process for Verhoeven. \u201cI\u2019ve got a very patient partner, thank god,\u201d she says of her train driver husband, Leon, who is usually the first to see her. \u201cHe\u2019s always trying to be positive about it even though it\u2019s really extreme,\u201d says Vial. The three collaborators have a running joke \u2013 what\u2019s Leon going to say when she walks in the door? \u201cI have to report back to Tracy and John. He\u2019s always in shock,\u201d she says, recalling the unveiling of a look dubbed by Vial and Hayes \u2018Ladies of the Bowling Green\u2019. Her crown was shaved close and dyed a vivid, lawn-green but surrounded by lavish layers of blonde Lady Di flicks. When she walked in with that, he said, \u201cFor fuck\u2019s sake!\u201d\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Over 15 years of radical dos including The Fried Egg, Sarah Ferguson,<\/em> and The Eyeball. Photography courtesy of Julie Verhoeven<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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\u201cIt\u2019s not a tattoo, but she\u2019s the one going down Sainsbury\u2019s to get a pint of milk with that hairdo,\u201d says Vial. Online, people don\u2019t hold back. \u201cIt looks like a squirrel\u2019s arsehole,\u201d said one troll of a recent look, which had been inspired by the graduated colour inclusion of a cut gemstone.<\/p>\n

\u201cWe laugh about it, but I\u2019m not doing myself any favours,\u201d says Verhoeven, \u201cI just care less now what it looks like.\u201d She\u2019s happy to follow a creative idea to its end point, however wild, \u201cBecause of the age I\u2019m at [55], I\u2019m used to being ignored even with the crazy hair,\u201d she says, \u201cWhat have you got to do? It\u2019s just quite funny. I used to get quite a lot of people taking notes and taking photos when I was younger, but now they\u2019re like, crazy old woman and they don\u2019t really bother.\u201d She knows that her hair throws down a visual gauntlet. \u201cI love it. It\u2019s a way of engaging or not engaging with people, and it\u2019s really fascinating. People get angry, which is absolutely ridiculous that you can rile somebody to that extent.\u201d\u00a0<\/span><\/p>\n

Verhoeven also uses other people\u2019s reactions to her hair as a social filter. \u201cBecause, you know, you haven\u2019t got that much time for everybody in life.\u201d If she sees a \u201cwry smile\u201d then she knows she\u2019s okay.\u00a0<\/span><\/p>\n

Children have the most open and honest reaction to her \u201cThat\u2019 s fun and to be expected, when you are a child, you just call out for what it is.\u201d Teenage boys she says \u201care the most threatened by me. Occasionally they\u2019ll comment but the thing that annoys her most is when they take pictures without asking. \u201cI hate bad manners,\u201d she says.<\/p>\n

As for her next \u2018do\u2019 she\u2019s already gathering her visual thoughts. \u201cI\u2019ve looked at every book on monks and there\u2019s some very crazy ones. Quite radical,\u201d she says. Quite.\u00a0<\/span><\/p>\n

Photography by Panos Damaskinidis. <\/b>Taken from 10+ Issue 7 \u2013 DECADENCE, MORE, PLEASURE \u2013 out NOW. Order your copy here<\/a>.<\/em><\/p>\n

julieverhoeven.com<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

A fried egg, a squirrel\u2019s arsehole or a closely cropped bowling green? Artist Julie Verhoeven, 55, doesn\u2019t view her hair the same way most women do.<\/p>\n","protected":false},"author":31,"featured_media":387988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_selected_social_profile":[]},"categories":[44],"tags":[1004,1005,171,1006,1007,1008],"season":[],"class_list":["post-367976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-10-7","tag-10-issue-7","tag-featured","tag-julie-verhoeven","tag-tracy-hayes","tag-vidal-sassoon"],"acf":[],"_links":{"self":[{"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/posts\/367976"}],"collection":[{"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/comments?post=367976"}],"version-history":[{"count":0,"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/posts\/367976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/media?parent=367976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/categories?post=367976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/tags?post=367976"},{"taxonomy":"season","embeddable":true,"href":"https:\/\/germany.10mag.indevmode.co.uk\/en_gb\/wp-json\/wp\/v2\/season?post=367976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}